UBank Home Loan TV Ads

The brief was to create 4 x 15 second TVCs for the Australian market. The animations were to promote the key positioning that ‘UBank is just the bank you need for home loans’, with each video communicating one of the brand’s three core points in a playful and memorable way.

We pitched for this project through creative platform Genero & were selected out of over 50 pitches worldwide.
Over a two week period, we refined the concepts, designed and animated these spots for national broadcast.

<a href=”https://mumbrella.com.au/ubank-recruits-genero-creatives-animated-campaign-476345″ rel=”noopener” target=”_blank”>Mumbrella: UBank recruits Genero creatives for animated campaign</a>

<iframe src=”https://player.vimeo.com/video/237170079″ width=”640″ height=”360″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href=”https://vimeo.com/237170079″>UBank Home Loan TVC – Construction</a> from <a href=”https://vimeo.com/sarahandlachlan”>Sarah &amp; Lachlan Dean</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

<iframe src=”https://player.vimeo.com/video/237170152″ width=”640″ height=”360″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href=”https://vimeo.com/237170152″>UBank Home Loan TVC – Tattoo</a> from <a href=”https://vimeo.com/sarahandlachlan”>Sarah &amp; Lachlan Dean</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

<iframe src=”https://player.vimeo.com/video/237170261″ width=”640″ height=”360″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href=”https://vimeo.com/237170261″>UBank Home Loan TVC – Carnival</a> from <a href=”https://vimeo.com/sarahandlachlan”>Sarah &amp; Lachlan Dean</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

<iframe src=”https://player.vimeo.com/video/237170365″ width=”640″ height=”360″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href=”https://vimeo.com/237170365″>UBank Investor Loan TVC</a> from <a href=”https://vimeo.com/sarahandlachlan”>Sarah &amp; Lachlan Dean</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>