The brief was to create 4 x 15 second TVCs for the Australian market. The animations were to promote the key positioning that ‘UBank is just the bank you need for home loans’, with each video communicating one of the brand’s three core points in a playful and memorable way.
We pitched for this project through creative platform Genero & were selected out of over 50 pitches worldwide.
Over a two week period, we refined the concepts, designed and animated these spots for national broadcast.
Mumbrella: UBank recruits Genero creatives for animated campaign
UBank Home Loan TVC – Construction from Sarah & Lachlan Dean on Vimeo.
UBank Home Loan TVC – Tattoo from Sarah & Lachlan Dean on Vimeo.
UBank Home Loan TVC – Carnival from Sarah & Lachlan Dean on Vimeo.
UBank Investor Loan TVC from Sarah & Lachlan Dean on Vimeo.
Working with Sydney company, Drifter, we put together this video for the Lion Unleashed Accelerator Program.
An animated interactive explainer I put together as a test for html5 canvas exporting and capabilities, using Adobe Animate.
View large here.
Html5 Web Banners animated and developed for McCann Melbourne and Melbourne University.
Melbourne Cup 2016 Html5 Banners developed for Grey Melbourne and the Victorian Racing Commission.
An interactive, online financial literacy teaching resource, designed exclusively to meet the needs of primary and secondary students in rural and regional communities across Australia, the Commonwealth Bank Foundation StartSmart Virtual Workshop changes the way young people learn about money.
The Smart Start Virtual Workshops are a series of five interactive financial literacy lessons aimed at primary school & secondary school students. The lessons aim to give students an understanding of the history of money in Australia, how to balance needs vs wants, how to set and stick to a budget, types of work available to them after they leave school and how to pick a purchase that is right for them and their situation.
Working with Changelabs (Australia’s leading behavioral change agency), we were involved in this project through all stages of production – from initial concepts and design, through to production, animation, interactive functionality and delivery. We then later collaborated on some additional promotional materials. These lessons are now in use on digital interactive whiteboards within schools across regional and rural Australia.
For McCann/Melbourne Metro, Sarah and I animated a series of short winter safety PSA clips to be played in train stations.
Created for Victoria University + Cummins & Partners.